Spring is a great time to refresh and revitalise your marketing! Here are some of my top tips for any small business on to focus during your Spring Clean:
Clean up your online presence:
Audit your website: Check for any broken links, outdated content, and mobile-friendliness.
Review your social media profiles: Update bios, cover photos,and highlight reels. Ensure consistent branding across platforms.
Clean up your email list: Remove an inactive subscribers and segment your list for targeted communication.
Freshen up your local listings: Claim and update your profiles on Google My Business, and other relevant directories.
Analyse and Refine Your Strategy:
Review your marketing goals: Are they still relevant and achievable?
Evaluate your analytics: Track key metrics like website traffic,engagement, and conversions. Identify areas for improvement.
Focus on high-performing channels: Invest more resources in channels that are working well for you.
Create Fresh and Engaging Content:
Develop a content calendar: Plan out topics, themes, and publishing schedules for the upcoming months.
Go beyond promotional content: Provide valuable information,stories, and tips that resonate with your audience.
Diversify your content formats: Utilise videos, infographics,podcasts, and blog posts to reach different audiences.
Run seasonal campaigns and promotions: Offer special deals or contests to attract new customers and engage existing ones.
Remember, Spring cleaning your marketing is an ongoing process. Not everything can be done in a day! Regularly evaluate your progress, adapt your strategies based on results, and keep exploring new ideas.
I hope these tips help you have a successful Spring marketing refresh!